Why a small-business owner is waging an expensive battle for its name against Oura, the $2.5 billion health-tech company

The founder of Oura Inc. is going head-to-head with Oura Health, a 10-year-old Finnish startup with a $2.5 billion valuation that’s best known for the Oura Ring, a fitness and sleep tracker worn by celebrities, Olympic athletes, and tech investors. Keane Veran launched Oura Inc. in 2017, selling …

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