Want to make your business boom? Make like George Costanza and do the opposite of normal

In one of the classic scenes in the TV show “Seinfeld,” George Costanza decides that, because his life isn’t going the way he wants, he is going to “do the opposite.” The gang is sitting at the diner, and so instead of his usual tuna on toast, he orders “the opposite” – chicken salad on rye. And …

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