Venture Capital

The rise and fall of Birchbox, the once-buzzy startup valued at nearly $500 million that frustrated customers are now saying has 'vanished'


In 2014, Birchbox was considered a pioneer of the subscription box industry, boasting hundreds of thousands of subscribers and a $485 million valuation. But late in 2021, the brand was acquired for $45 million, a fraction of its former valuation, following layoffs and a dwindling customer base. Now, …

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