Business

The ‘Myth Of Elon Musk’ Was His Most Valuable Asset. The Twitter Debacle Means It’s Over


Once it’s gone, no amount of showmanship can will it back. For Elon Musk, the idea that he is a once-in-a-generation super genius is central to the success of everything he does. It’s one of the most important narratives in business–that he is capable of rallying companies to do what seems to be …

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