Huel adverts that implied shakes cut food bills ruled misleading

Recently, the Advertising Standards Authority (ASA) ruled that Huel, a popular meal replacement shake, had misled customers in their adverts by implying that their shakes could help to significantly reduce food bills.

Huel had advertised their shakes as a way to save money on food bills, claiming that their shakes were a cheaper option than buying food from the supermarket. This led to complaints from customers who felt that the adverts were misleading.

The ASA investigated the claims and ruled that the adverts were misleading. They noted that the adverts did not make it clear that the savings were only applicable in certain circumstances, such as when customers were already buying a lot of healthy food, or when they were already eating a balanced and nutritious diet.

The ASA also noted that the adverts did not make it clear that the savings were dependent on customers following the Huel meal plan. They stated that the adverts should have made it clear that the savings were only applicable if customers followed the meal plan.

The ASA ruled that the adverts must not appear again in their current form and that Huel must ensure that their adverts do not mislead customers in the future.

This ruling highlights the importance of being honest and transparent with customers when it comes to advertising. Companies must ensure that their adverts are clear and accurate, and that they do not make false or misleading claims. It is also important that companies provide customers with all the necessary information so that they can make an informed decision about whether or not a product is suitable for them.