Bob Iger Sent an Email to Disney's Fans. With 1 Sentence, He Gave a Brilliant Lesson for Every Brand

Give your customers more than they expect. On Wednesday evening, Disney CEO Bob Iger sent out an email to customers. It’s notable for a few reasons, one being that I’m not sure I remember ever getting an email from Iger’s predecessor, Bob Chapek. Chapek, you may remember, took over when Iger retired …

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