Apple's Ad Tracking Change Exacts a Heavy Toll on Big Tech's Bottom Line

As publicly traded tech companies begin reporting quarterly earnings this month, one thing that stands out is the impact Apple’s iOS privacy change had on their financials. Both Snap and Facebook said the change had a negative effect on their advertising revenues. Facebook argued that Apple’s hurting small businesses, but Apple counters that it’s protecting user privacy. This is shaping up to be a contentious fight among Big Tech firms.


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