Entrepreneurship
9 Years Ago, a Simple Marketing Decision Helped Slack Become a $27 Billion Company
Because the last thing founder Stewart Butterfield wanted to do was sell saddles. Way back in 2013, the team at Tiny Speck, the developers of Slack, had a marketing problem. Sure, they had built something useful: As a group chat system, Slack worked. But customers weren’t looking for a group chat …
